About

I’m Peter West, a founder and technology leader.

I’ve built and run several startups, developed AI products, and scaled engineering organizations.

I enjoy creating something from the beginning: understanding a problem, shaping a product, assembling a team, and building an organization that can deliver it. My experience spans company leadership, product strategy, engineering, enterprise customers, and hands-on technical work.

Peter West

A background in building companies

At Qualiti, I founded and led an AI testing company, working across product, engineering, customers, and business strategy, and raised more than $12M.

At Seva Development, I built and scaled a global engineering organization serving enterprise customers.

Running companies has shaped how I approach technology. I think about the product, the team, and the business together, and I’m comfortable working across those responsibilities.

My current focus

At Provar, I built a team and helped shape new AI-first platforms for functional testing and agent evaluation.

That team developed a software factory for agent-driven development. I subsequently conceived and built an insights platform to help teams understand and improve their own factories.

This work brings together several interests: useful AI products, effective engineering organizations, and the systems that let people and agents work well together.

How I work

I like clear thinking, capable teams, and concrete evidence.

I’m comfortable with ambiguity early in a project, and I work to turn it into direction people can act on. I also enjoy staying close enough to the technology to understand its possibilities, limitations, and practical consequences.

Career

Timeline

  1. Dec 2025 – PresentProvarVP of Product & Technology, AI
  2. Mar 2025 – Apr 2026Uplift TrainingAdvisor
  3. Jul 2021 – Oct 2025QualitiFounder; Chief Executive Officer, and Chief Product & AI Officer
  4. Feb 2022 – Dec 2023Seva DevelopmentChairman of the Board
  5. Apr 2016 – Feb 2022Seva DevelopmentChief Executive Officer
  6. Feb 2014 – May 2016SilverVueTechnical Case Manager / Product Manager

Outside work

Family, the forge, and Utah sports

I spend time with my wife and kids, enjoy blacksmithing, and usually have a technical project underway. We’re big Utah hockey and Utah football fans.

I’m also interested in AI and robotics, particularly the challenges of bringing intelligent systems into the physical world.

Peter with his wife and their three childrenPeter and his wife in Utah hockey jerseys at a game

From the forge

  • A small gas forge glowing orange on a rolling cart at duskThe gas forge
  • A hand-forged knife with a wooden handle on a cutting boardHand-forged knife
  • A forged steel rose on a bookshelfSteel rose
  • A pair of forged scrollwork curtain tiebacksCurtain tiebacks

More on my background